May 26, 2026
Josh and Melissa recently went undercover, visiting several self-storage facilities near one of their managed properties in Southern California to see how the competition was showing up. What they found was equal parts encouraging and eye-opening.
The tours were genuinely enjoyable. Several facilities presented well,...
May 1, 2026
This one starts with goats… and ends with better business decisions.
Josh and Melissa share the story behind their recent decision to bring goats onto their property to tackle a growing poison ivy problem. For a long time, they stuck with the status quo. The problem was annoying, but not quite painful enough to force...
Apr 23, 2026
Josh and Melissa are back from the Inside Self-Storage World Expo and sharing their biggest takeaways from one of the industry’s largest events.
AI was everywhere, with vendors continuing to integrate it into their platforms. At the same time, we are seeing the rise of agentic AI in other industries, which raises...
Apr 9, 2026
What can self storage operators learn from the hotel industry? Quite a bit.
In this episode, Josh Huff and Melissa Huff sit down with Lee Creech to talk through how hospitality principles apply directly to self storage.
Lee shares how his background in hotels shaped the way he thinks about customer service, pricing, and...
Apr 4, 2026
As the self storage industry heads into another busy season and with ISS World Expo around the corner, Josh and Melissa take a step back to talk about something simple but often overlooked. What is the core of your business and are you still focused on it?
With AI and new tools dominating conversations across the...